Privacy policy

Effective Date: March 7, 2026

1. Introduction

PuckWear.ca ("we," "us," "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website PuckWear.ca (the "Site") or purchase our products, including custom hockey jerseys, protective gear, and goalie equipment.

We comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and all applicable provincial privacy laws. By using our Site or providing your information to us, you consent to the collection, use, and disclosure of your personal information as described in this policy.

2. What Personal Information We Collect

We may collect the following types of personal information:

  • Identifiers: Name, email address, mailing address, phone number, date of birth.
  • Commercial Information: Payment details (credit card information is processed securely by third-party payment processors – we do not store full payment card details), purchase history, order preferences (jersey sizes, team preferences, customization details).
  • Technical Data: IP address, browser type, device information, cookies, and usage data collected through analytics tools.
  • Customization Information: Names, numbers, logos, and designs you provide for custom jersey printing or equipment personalization.
  • Correspondence: Communications you send to us, including customer service inquiries, emails, and chat messages.

3. How We Collect Your Information

We collect personal information in the following ways:

  • Directly from you: When you place an order, create an account, sign up for our newsletter, contact us, or request custom gear.
  • Automatically: Through cookies and similar technologies when you browse our Site. This helps us improve your experience and analyze site traffic.
  • From third parties: When you use social media features on our Site or if you authorize a team representative to register on your behalf.

4. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfill your orders, including custom jersey and equipment requests.
  • To communicate with you about your orders, inquiries, and customer service matters.
  • To send you promotional emails, newsletters, and special offers (you may opt out at any time).
  • To personalize your experience on our Site and recommend products based on your preferences.
  • To improve our website, products, and services through analytics and feedback.
  • To comply with legal obligations, resolve disputes, and enforce our agreements.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance user experience, analyze trends, and administer the website. Cookies are small data files stored on your device. You can control cookies through your browser settings; however, disabling cookies may affect your ability to use certain features of our Site.

We use:

  • Essential cookies: Required for site functionality and security.
  • Analytics cookies: To understand how visitors interact with our Site (e.g., Google Analytics).
  • Marketing cookies: To deliver relevant advertisements and measure ad campaign effectiveness.

6. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party vendors who assist us in operating our website, processing payments, fulfilling orders, and delivering products (e.g., shipping carriers, payment processors, printing partners). These parties are contractually obligated to protect your information and use it only for the services they provide.
  • Legal Compliance: When required by law, regulation, or legal process, or to protect our rights, property, or safety, or that of others.
  • Business Transfers: In connection with a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new entity, subject to this Privacy Policy.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. When information is no longer required, we securely delete or anonymize it.

8. Your Privacy Rights

Under PIPEDA, you have the right to:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Withdrawal of Consent: Withdraw your consent to our collection, use, or disclosure of your information at any time, subject to legal or contractual restrictions.

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days as required by law.

9. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include secure socket layer (SSL) technology for data transmission, password-protected systems, and restricted access to personal information on a need-to-know basis.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Cross-Border Data Transfers

Your information may be processed and stored in Canada or other countries where our service providers operate. When information is transferred outside Canada, it is subject to the laws of those jurisdictions. We take steps to ensure your information receives adequate protection in accordance with this Privacy Policy.

11. Children's Privacy

Our website and products are intended for users who are 18 years of age or older. We do not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

12. Third-Party Links

Our Site may contain links to third-party websites (e.g., NHL.com, Hockey Canada, payment processors). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The "Effective Date" at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically for updates. Your continued use of our Site after any changes constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer:

PuckWear.ca
Email: [email protected]
Mail: 123 Hockey Lane, Toronto, ON M5V 1A1, Canada
Phone: 1-800-555-PUCK (7825)

Gear up with confidence. Play with peace of mind.